Case study • 2–4 weeks • Web rebuild + tracking foundations
Haynes Business Services
Haynes Business Services is a tax preparation and payroll services firm based in Commerce, GA — serving individuals and small businesses across North Georgia for 35+ years. They came to us with an outdated site that wasn't reflecting the quality of their service or converting visitors into clients.
We rebuilt the site with a conversion-first layout, clarified the service messaging, and cleaned up the contact flow so leads don't leak. We also set up tracking foundations so future optimizations are measurable (forms, clicks, and key intent actions).
Preview
Homepage (live build)
Results
The biggest win was clarity: cleaner service pages, stronger CTAs, and a simpler path to contact. Tracking foundations are in place so next improvements are driven by data (not guesses).
Services
What we handled
- Site structure + messaging cleanup (clear services, less noise)
- Conversion-first layout and stronger CTAs
- Contact flow + form polish (less friction)
- Tracking foundation (events-ready for optimization)
Stack
Build setup
Built for speed, clarity, and iteration—so changes can ship quickly without breaking the look and feel.
Timeline
How it went
- Week 1Discovery + layout direction + messaging goals
- Week 2Build + content structure + service page cleanup
- Week 3Polish, QA, contact flow + tracking foundation
- Week 4Launch + iteration + ongoing improvements